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Example ROI Breakdown

Realistic Range

Baseline assumes $2,000+ monthly ad spend and $3,000–$20,000 per job for excavation / land clearing.

  • Avg cost per lead: $30–$50
  • Expected leads at $2,000 spend: 20–60 / month
  • Revenue (2 jobs / month): $6,000–$40,000
  • Higher close rates scale ROI rapidly (see table)
Monthly Ad Spend Avg Cost per Lead Expected Leads Revenue (2 jobs) Revenue (5 jobs)
$2,000 $30–$50 20–60 $6,000 – $40,000 $15,000 – $100,000
$3,000 $30–$50 60–100 $9,000 – $60,000 $30,000 – $150,000
$5,000 $30–$50 100–165 $15,000 – $100,000 $45,000 – $250,000

Even at the low end ($3k jobs), closing just 2 jobs/month covers ad spend + our fee. At the high end ($20k jobs), ROI compounds quickly.

Numbers are conservative estimates; actual results vary by market, offer, seasonality, and follow-up speed.